About Creative Compound

America has changed. The middle class is struggling. Salaries that once supported a lifestyle of comfort and security are now being stretched to their limits just to meet basic needs. This profoundly affects the way people think about their income, the way they manage their budget, and most importantly, how they spend. Understanding this can mean the difference between success and failure of your marketing efforts. The good news for American companies and their products is that the dream is still alive. These consumers are proud, not feeling sorry for themselves and not asking for sympathy from others. They still passionately believe in the dream, but now make demands on the market to provide better value, increased quality, excellent customer service, and pricing that respects the everyday struggles they face in managing their finances. Companies that build campaigns around this new orientation will succeed in reaching into the hearts of these consumers with offers that make them feel seen and understood. The door to marketing success is helping consumers discover a new path to a New America Dream. At the Creative Compound, we have the key.

Jeffrey Markowitz – CEO/ Executive Producer/ Creative Director

As CEO, Executive Producer and Creative Director of Creative Compound, Jeffrey has overseen production of thousands of national commercials for major brands, film documentaries for A&E and MSNBC, as well as tens of thousands of web content pieces. His work has received numerous Telly Awards (Film and Video Production), W3 Awards (Interactive Media), AVA Digital Awards (Digital Communication), Hermes Creative Awards (Traditional and Emerging Media), Communicator Awards (Marketing and Communication), Davey Awards (Small Agency Awards), and Pixie Awards (Graphics). He works regularly with brands such as Disney, Sony, Burger King, Scion, Nestle, and more. Jeffrey began his career as a photo journalist covering The White House, The Pentagon, and Capitol Hill, which resulted in awards and distinctions such as Photo of the Year for Time Magazine. Jeffrey then graduated from the American Film Institute with a Master’s degree in Directing and formed his production company, JMP. In 2005, Creative Compound was formed – a creative content agency. Last year, JMP and Creative Compound merged into one full-service content agency that took the name of Creative Compound.