Director, Product Marketing

Description

Be a part of the most exciting and innovative computer entertainment in North America. Sony Computer Entertainment America (SCEA) markets the PlayStation® family of products and develops, publishes, markets, and distributes software for the PS one™ console, PlayStation®2, PlayStation®3, and the PlayStation Portable (PSP™) computer entertainment systems.

Based in Foster City, California, SCEA serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Sony PlayStation: Director, Product Marketing
Foster City, California

Direct the marketing activities for all entertainment software / hardware and accessory products. Responsible for supporting the daily activities within the department by following the written guidelines.

Responsibilities:
• Accountable for the marketing strategies for entertainment software, hardware and peripherals including: product positioning, packaging, advertising, product launches, retail communication, integrated PR and promotions, brand-building, brand extension licensing, forecasting and setting goals and objectives.
• Work strategically with Product Development to achieve overall business and sales goals; provide design input on software to increase marketability; champion licensed software that will increase the equity in SCEA’s overall game library; and build successful and mutually respectful relationships between the two departments.
• Direct and manage agencies to develop pertinent strategic planning, creative campaigns and designs, and insure service needs are met.
• Create and direct long- and short-term marketing strategies utilizing both new and traditional media. Evaluate SCEA’s media position, future potential and steer SCEA’s media strategies towards cost and target effective goals.
• Develop and direct a budget based on sales projections, break-even analysis and brand goals. Provide VP with quarterly updates.
• Directs teams of Sr. Product Managers, Product Managers, APMS and specialists to achieve business goals.
• Work closely with managers, directors and VPs throughout the organization to ensure that marketing programs are well integrated into all aspects of operations, sales, product development, PR and Promotions.
• Provide reporting teams with clear long- and short-term goals and objectives. Provide direct reports with career guidance, performance reviews and conduct hiring and firing of said reports.