Direct Marketing Mgr., Corp Marcom

Description

The Direct Marketing Manager is responsible for developing integrated strategies and campaigns to support business needs and drive customer acquisition and retention. This position oversees multiple programs and ensures that the work aligns with broader brand and business objectives. Responsibilities include maintaining all workflow, creative presentations, approval processes, and schedules. The Direct Marketing Manager works closely with business partners across Apple and other teams within Marcom, including analytics, planning and creative, to develop effective programs. The position also works closely with production, system, database, and analytics teams to define target audience, conduct testing and analyze results. Strong leadership abilities are required as this position manages the work of multiple teams and requires marketing communication expertise at both strategic and executional levels.

Specific Responsibilities:

• Develop integrated Direct Marketing strategies and execute campaigns targeted at key customer segments in support of business objectives for specific product categories, and business units.
• Write creative briefs and lead effective kickoffs with creative, database, and production teams.
• Work with analytics and production teams to define target audience/segmentation, complete testing and oversee delivery.
• Develop test plans and leverage learnings to optimize future programs.
• Maintain schedule of all projects and communicate to larger DM team on weekly basis. Manage multiple, complex projects successfully in fast-paced environment.
• Closely manage creative process ensuring integration of messaging, look and feel, and project details. Present creative to business partners, gather feedback and share with creative team. Review work with editing and legal.
• Rollout programs to worldwide DM managers in various countries.
• Track and analyze campaign data and develop reports and recommendations for future marketing efforts.
• Investigate and recommend new direct marketing opportunities.