Director of Marketing

Description

We are seeking a Director of Marketing to manage all aspects of the marketing process for multiplatform titles.

Responsibilities:
• Works with VP of Marketing and PR to manage multiple products and develop product marketing plans, including product positioning, campaign strategies, creative briefs and market research insights
• Coordinate development of packaging materials, sell sheets, in-store displays, print ads, online ads and materials, and web sites
• Analyze current and potential customer segments and purchasing habits to identify most effective opportunities for return on investment and revenue opportunities
• Liaison to Product Development and Production during all stages of product development to ensure the smooth flow of information, materials and communication required for a successful product launch
• Collaborate with Public Relations and Sales in product representation to the trade, press and public
• Work to provide strong strategic and creative direction to ensure breakthrough and effective communication
• Develop and execute promotional opportunities and partnerships
• Excel as a team player and strive to maximize team/department performance
• Work with Community Manager to monitor consumers and ensure that product is in sync with market expectations
• Directs research activities (internal and developer)
• Works with PD and finance to develop budgets and product level P&L
• Participate in trade shows and sales & marketing presentations