Manager, Product Public Relations

Description

Be a part of the most exciting and innovative computer entertainment company in North America. Sony Computer Entertainment America (SCEA) markets the PlayStation® family of products and develops, publishes, markets, and distributes software for the PS one™ console, the PlayStation®2 and PlayStation®3 computer entertainment systems and the PlayStation Portable (PSP™).

We are seeking a Manager, Product Public Relations located in Foster City, CA. This position oversees the public relations for a variety of first-party PlayStation® family entertainment software titles. You must be a creative and strategic thinker with proven abilities to lead teams and create/execute strong public relations campaigns.

Responsibilities:

Direct, manage, and support the PR Manager, Team and Department in all areas of Public Relations to include:
• Develop and implement PR plans and campaigns for a variety of first-party PlayStation family entertainment software titles.
• Manage PR Specialists, as well as coordinate and manage PR agencies.
• Manage PR specialists on day to day activities and offer career growth and guidance.
• Develop relationships with key members of consumer and business media, including various vendors, other SCEA departments, and both internal and external developers.
• Create strategic and proactive programs to gain media mind share and understanding of the product platforms and associated first party titles.
• Oversee creation (and create) PR materials including fact sheets, pitch letters, Q&A’s, FAQ’s, developer bios, testimonial sheets, press releases, and wrap reports.
• Drive online (multi-player) program for titles by creating innovative and forwarding thinking programs for online functionality.
• Manage projects with minimal supervision and direction and be able to supervisor when appropriate.
• Initiate brainstorming sessions to generate new ideas and initiatives for software campaigns.
• Prepare and train spokespeople (developers, internal producers, etc.) for media presentations and interviews.
• Develop PowerPoint presentations and speech points.
• Develop compelling, targeted messaging for titles; prepare materials and manage press in an effort to implement messaging.
• Oversee coordination of media tours/events and attend as necessary.
• Create strategic plans and press releases.
• Interface effectively with other departments.