Associate Brand Manager

Description

The Associate Brand Manager is responsible for the development, management and execution of the product marketing plans/strategies for the assigned products and brands on a worldwide basis with our Marketing team. This includes: development of the communications strategy, budget creation, pro forma P&L preparation, periodic business analyses, and trade marketing strategy, supervision of the PR plan and day to day execution of the marketing plan. The ABM is expected to develop the marketing strategy and the associated marketing plan for the above mentioned items.

Additionally, the ABM will be evaluated based on his/her ability to meet each product's annual financial objectives. The ABM is expected to be able to make strategic recommendations to management on how the company can best meet its financial objectives on a product by product basis.

Position Responsibilities:

• Develop Comprehensive Product Marketing Plan/P & L ("PMP") for the product line.
• Develop an annual marketing and business plan for each assigned product or brand.
• Develop trade marketing and distribution strategies that maximize revenues and profits for all assigned products.
• Oversee the development of the advertising, promotional, direct marketing, on line marketing and PR activities associated with each brand.
• Identify incremental product or sku opportunities for the assigned products/brands.
• Assist in the development of product and consumer research. The ABM's work in the research area is expected to contribute to long-term product planning and post-release product performance analysis.
• Leader in championing his/her product assignments.
• Establish developer's confidence in his/her ability to identify the product marketing strategy and execute against the strategy.
• Perform sophisticated quantitative analyses. This includes: sell through analysis, profitability analysis, inventory and catalog tracking, marketing expense tracking, initial build recommendations, trade marketing efficiency analysis, competitive analysis and other ad hoc special projects. Additionally, they are expected to identify business opportunities and perform the appropriate independent analysis.
• Work directly with outside agencies to identify product creative strategy and ensure all communications materials deliver against that strategy.
• Work with key Sales Force personnel on trade marketing programs, retail merchandising and sales materials communication.
• Ensure all Internet, Direct and PR objectives are met through coordination of all efforts with each department's counterpart.
• Interface with department Controller on financial planning.
• Work with head of Operations to meet product distribution and COGS objectives.
• Work with key studios personnel on product strategy, concept assessment and product development.