Marketing Game Manager

Description

From the moment we plugged in our first PC in October ’94, Monolith has been obsessed with combining stunning visuals, inventive narratives and cutting-edge technology to bring a distinctive gaming experience to both PC and console.  Starting with our first PC game, the terrifying, first-person action game Blood, straight through to our upcoming third-person action game Middle-earth: Shadow of Mordor, our passion for storytelling and dedication to creating unique gaming experiences continues to drive us to bring immersive gaming experiences to our fans. 

Middle-earth: Shadow of Mordor is a next-generation, third-person action game set in Middle-earth that explores an original story of vengeance and redemption.  Middle-earth: Shadow of Mordor is in development for PlayStation®4 and PlayStation®3 computer entertainment systems, Xbox One, the all-in-one games and entertainment system from Microsoft, the Xbox 360 games and entertainment system from Microsoft and Windows PC.

Warner Bros. Games Inc. seeks a Marketing Game Manager for the WBG Monolith Marketing Community department. Monolith’s Marketing Game Manager (MGM) is responsible for integrating the marketing function into the development process. The MGM works with development staff to ensure that marketing insight and competitive factors are leveraged to maximize the commercial success of Monolith titles. This position also works with WBIE’s Brand Marketing, Product Marketing, Trade Marketing and PR staff to develop and facilitate marketing tactics throughout the product lifecycle. Ultimately, the MGM ensures Monolith titles meet consumer demands and further the establishment and success of Monolith brands and franchises.

JOB RESPONSIBILITIES

• Continually evaluates market intelligence, consumer patterns, and the competitive landscape for product strategies and insights. Conducts, coordinates and/or commissions research and testing to identify commercial strengths and challenges. Exploits this information throughout the development process to recommend adjustments that will ensure product viability and proper market positioning.
  
• Works closely with other functional areas across WBIE (e.g. Brand Managers, PR, Product Marketing, Trade Marketing, Sales, etc.) to develop and facilitate successful consumer, trade, and media marketing tactics throughout the development cycle.
  
• Envisions and conceives marketing assets that will differentiate Monolith product, demonstrate product strengths, and create consumer excitement. Works with development staff to produce high-quality marketing assets for editorial, packaging, advertising, game manuals and other uses.
  
• Works closely with development staff in shaping product features and positioning. Uses marketing concepts and intelligence to inform development decisions and maximize product success.
  
• Identifies, develops and executes strategies for establishing and growing online communities around Monolith and Monolith’s products. Cultivates Studio/Product Brand image and reputation by managing an online presence that maintains consumer engagement.
  
• Trains Producers and other development staff on best practices for demonstrating product to external parties. Where appropriate, serves as product spokesperson and demonstrates product to significant audiences.
  
• Community Manager oversight and management.

• Bachelor’s degree in Marketing, Communications, Business or related field required.
  
• Master’s degree preferred.
  
• 5+ years marketing experience within a product development organization required.
  
• At least 3 years experience within the videogames industry preferred.
  
• Prior experience working for (or closely with) a game developer preferred.
  
• Is able to effectively present and demonstrate products to internal and external audiences, including Sales and Journalists.
  
• Must have thorough understanding of the game development process and cycles.
  
• Requires a strong competitive knowledge of the games market (e.g. past and current game feature sets, title performance, marketing tactics, etc.).
  
• Excellent communication skills required, both written and verbal. Must be able to manage communications effectively across a worldwide organization.
  
• Must have strong organizational skills and be able to manage multiple products simultaneously.
  
• Must be collaborative and an effective negotiator.
  
• Must be a resourceful and creative problem solver.
  
• Requires a self -starter with high level of initiative.
  
• Strong sense of ownership required.

The Warner Bros. Entertainment Group of Companies is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law.