Web Analyst

ZeniMax Online Studios is seeking a web analyst will work collaboratively with the Marketing department, Community engagement teams and Business Intelligence groups across the global organization to help monitor website key metrics, identify concerns and pro-actively recommend optimizations to ensure business goals are met.

Job Responsibilities:

• Analyze multiple in-house website portals, social media platforms and campaigns and email performance rates, via Adobe Reports and Analytics, Google Analytics and other Adobe Marketing Cloud products.
• Partner with your team to define reporting requirements, dashboards, and key metrics to measures weekly performance and success rates.
• Prepare and deliver recurring (daily, weekly, monthly, quarterly, annual) reporting on key performance indicators and special initiatives and marketing campaign performance
• Maintain dashboards that visualize and effectively communicate related KPIs across the enterprise.
• Manage the following Adobe tools: Adobe Social, Adobe Reports and Analytics, and Ad Hoc Analysis. 
• Stay abreast of new analytics product features and make recommendations to increase cost-effectiveness and/or enhance measurement capabilities.
• Hands on management of scheduled marketing newsletter send-outs, manipulating custom mailing list groups, conducting A/B tests and reporting on success stats.

Candidate Requirements:

• 2+ years of experience reporting and analyzing performance of interactive marketing initiatives (such as email campaigns and event marketing and sales), required
• Experience and passion for using Adobe analytic tools such as Omniture/Site Catalyst, Adobe Social, Google Analytics at the professional level
• Experience with email marketing software (ie. Exact Target)
• Strong working knowledge of Microsoft Office ( Excel as key focus area)
• Bachelor’s degree in relevant field
• Excellent writing and editing skills
• Bachelor’s degree in marketing or a related field is also a plus