Description
Gameloft, a
leading international publisher and developer of digital and social games with
offices in 30 countries including Europe, North America and Asia, is seeking a Game Economy Designer to join our
Toronto Studio. Previous hit games such
as The Oregon Trail, Modern Combat 4, Brother in Arms 2, N.O.V.A., Avatar,
Dungeon Hunter, Despicable Me: Minion Rush,
Assassin’s Creed, Terminator Salvation, Asphalt 8, Let’s Golf!, and Order and Chaos are just a few of the 300 games Gameloft has created since it
was founded.
Main Tasks and Responsibilities:
As a Game Economy Designer, your responsibility is to
understand how a game works as a service for its customers and how the
customers behave in it. You will be identifying
and developing the purchase drivers in the game economy context and providing
constant data-driven recommendation on design, tuning and pricing in order to
improve game financial performance.
To do this, pre-release, you’ll be involved in
deciding on what items will be sold in-game, define metrics which allow you to
individually measure their impact in a given title and work closely with the
development team to see those designs refined and metrics implemented.
Once the game is launched you will analyze the
collected data and report which are the performing/underperforming aspects of
the game economic model and why, providing solutions to the development team.
This is a position requiring a mix of strong economic
and marketing knowledge with a passion for analytical game design and the
emerging free-to-play business model.
Day-to-day duties include:
- Defining the virtual products and their statistics
with the development team and understanding how each of them contributes to the
game dynamics;
- Identifying the potential sale drivers for the
different product categories in the game economy, defining the key points of
exposure for those drivers;
- Balancing the needs for those virtual products; their relation,
life cycle and their streams of availability;
- Manage pricing as to create specific price point
roles, implement selling strategies for higher price points;
- Regularly provide user feedback and stat/price point
tuning to development team based on play-testing and data analysis, both during
game development and post-release;
- Analyze the evolution of the metrics you defined to
spot both monetization bottlenecks and facilitators, then report suggestions
for the game design or strategy accordingly.
Skills and Profile:
- Strong analytical and formal thinking, able to break
problems down in their key variables and identify the relations between them;
- Statistic knowledge, able to formulate ratios and
indexes specific to each game, identifying specific weaknesses and strengths in
its economy design;
- Understanding of client/server architecture and data
collecting pipeline and mining;
- Marketing knowledge, able to formulate adequate
selling strategies to improve the financial performance;
- Econometrics skills, able to model problems into
quantitative systems, and draw qualitative conclusions out of quantitative
data;
- Sensitivity to gameplay and game design, understanding
how to build needs and emotions in the context of a game;
- Graduate degree in Economics or BA, preferably
specialized in Marketing or Strategic direction;
- Fluent written and spoken English, concise writing skills;
- Strong understanding of MS Excel;
- Passion for games on all existing formats: board
games, card games, sports, paper RPGs, gambling, all genres of videogames with
special focus on MMOs and competitive games;
- Up-to-date knowledge of the free-to-play market, both web-based
and on smartphones;
- Understanding of databases and preferably SQL.
Nice to Have:
- Previous experience as Game Designer, Social Designer
or Gambling Designer;
- Previous experience in econometrics / data mining;
- Experience in community managing, marketing or product
management.
*Important*
Only selected candidates will be contacted. Your CV
will be saved in our files for a period of 6 months. Thank you for your
interest in Gameloft.
Why work for
Gameloft?
- Join one of
the most exciting industrial sectors today, whose partners and clients include
Apple, Microsoft, Nokia, Google, Nintendo, Samsung, and telecommunication
carriers
- Experience an
exceptional, dynamic, demanding and motivating working environment within a
fast-growing company
- Work in an
international environment where you can communicate with other countries and
cultures on a daily basis
- Enjoy
excellent local working conditions (good office space quality, located in
Toronto)
- We offer
competitive salaries and comprehensive benefit packages
About Gameloft
Gameloft is a leading
international publisher and developer of downloadable video games. For 10
years, Gameloft has been established as one of the top innovators in its field.
The company creates games for mobile phones, smartphones, iPhone iPod touch and
iPad. Gameloft games are also available to players on WiiWare, DSiWare,
Microsoft Xbox LIVE Arcade and PlayStation®Network.
Partnership agreements with
leading licenses such as UNO™, Ferrari, Shrek, CSI, Spider-Man and Brothers in
Arms allow Gameloft to form strong relationships with international brands. In
addition to the partnerships, Gameloft owns and operates titles such as Real
Football, Asphalt and Brain Challenge.
Gameloft is present on all
the continents with its own production studios, employing over 3,500
developers, and distributes its games in over 100 countries. Gameloft is listed
on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)
For more
information go to www.gameloft.com.