Social Media Analyst [NY]

Description

We are seeking a bright, analytical, personable professional who wants to be at the cutting edge of digital research. As a member of H5Gs Social Media and Digital Marketing team, you will bring your strong data analysis and online research skills, combined with first-hand experience working with social media monitoring platforms, to collect and analyze data related to social media marketing campaigns. The Social Media Analyst will develop compelling and creative analyses that provide actionable insights based on observed social media content and online behaviors. This information will assist H5G in identifying appropriate social media channels for their specific business needs, and tailor campaigns to the target audience. Additionally, you will track performance of various social media initiatives and develop/implement changes to improve business results.

This position is located in New York, NY.


Responsibilities:
- Manage digital marketing programs, including setting up measurement plans, creating budgets for measurement programs, and tracking program success.
- Administer and manage advanced measurement techniques (e.g. sampling for sentiment estimation; surveys; attribution analysis).
- Analyze data, using a variety of techniques (e.g. multivariate regression).
- Create schematics and visual designs that drive toward defined marketing objectives.
- Drive data gathering strategies around social CRM (i.e. connecting data points between various social networks and brand interaction points).
- Apply non-traditional, cutting-edge qualitative and quantitative techniques to interpret findings based on social media data; develop innovative analysis techniques that enhance social media market research.
- Present digital and social media strategy documents to executives, directors, and program managers.
- Assist in developing new digital marketing deliverables and strategies.
- Research analytics tools & platforms.
- Stay abreast of new social analytics technologies, offerings and capabilities across all major social media types, including Facebook and blogs.