Copywriter

Description

POSITION SUMMARY: Creative individual to generate effective, results-oriented copy for Garmin's advertising, collateral, videoscript and packaging needs as well as proof-reading support and writing assistance for web content as needed.



ESSENTIAL FUNCTIONS:



Team up with an art director to develop creative concepts for ads, brochures, presentations and packaging
Produce persuasive copy for ads targeting Garmin's varied market segments
Develop an in-depth understanding of our products in order to concept and write instructional videos for specific products and product groups
Write promotional copy for use by dealers in support of their websites and catalogs
Will provide proof-reading for Marketing Communications materials when necessary

OTHER RESPONSIBILITIES:



Remain current on the features and benefits of the complete Garmin product line
Read all the associated trade and consumer publications to remain current on market trends and to observe competitive advertising
Attend tradeshows as requested by the Creative Director or Director of Marketing Communications
Accept and complete projects and other duties as assigned by the Creative Director