Assc. Dir, Digital Communications for Advancement

Description

The Associate Director of Digital Communications for Advancement has the primary responsibility of planning, developing, and producing integrated e-marketing campaigns to support the Advancement division, strengthen engagement with alumni and friends, and forward the goal of a comprehensive fundraising initiative. Marketing campaigns are comprised of various marketing pieces, including, but not limited to, the creation and management of the Advancement and fundraising campaign website, e-newsletters to university leadership, ambassadors and board members, and the creation of videos to highlight priority funding areas.

The Associate Director of Digital Communications for Advancement is a key team member who focuses on (1) overall strategic direction for the use of electronic communications in, fundraising, campaign communication, and outreach, with a focus on integrating traditional media marketing with new media and driven by communications metrics; (2) evaluating technologies and communications initiatives to stay on the cutting edge of Communications and online systems in order to bring new technologies and services to Northeastern, (3) designing, producing and maintaining high-quality Web sites to connect with donors, alumni, and additional constituencies; (4) creating and managing individual Web sites for fundraising websites developed by the schools and colleges through a template system including the training of group volunteers to maintain the Web sites; (5) designing and developing engaging and interactive content for electronic distribution to alumni including, but not limited to, videos, animations and social media; (6) developing, implementing, and evaluating effective e-mail campaigns, eNewsletters including content design, scheduling and tracking of broadcast e-mail communications (7) working school and college based development officers to develop and implement effective marketing campaigns in order to promote the funding priorities of the Campaign; (8) acting as a communications resource for the department as well as ensuring the department is maintaining University graphic and communication standards; (9) working in conjunction with the advancement communications team, alumni relations, and the marketing and communications department to develop and implement efficient and effective Communication templates, content, and policies in order to maximize fundraising efforts, engagement and outreach.

The Associate Director is an integral member of the Advancement Communications office, leads by example and sets the strategic direction of campaign communication in conjunction with the Senior Director of Advancement Communications. Some evening and weekend work required as needs dictate. Other duties as assigned by the Senior Director of Advancement Communications.