Brand Manager

Description

A CAREER WITH THE MMOG INNOVATOR AND DEVELOPER/PUBLISHER OF LEADING FREE-TO-PLAY ONLINE GAMES.

We are Nexon America Inc., the North American publishing arm of Nexon Group (1994), a pioneer of interactive entertainment software and the world’s leader in massive multiplayer online games which it developed and introduced in 1996.

Nexon America opened for business in Los Angeles in 2005 to bring the best of online entertainment to North American audiences. The company’s growing library of titles includes the world-famous franchise MapleStory, the role playing fantasy life of Mabinogi and the online multiplayer first-person shooter Combat Arms.

The Brand Manager is responsible for running the planning, management and execution of the marketing for a selection of Nexon America’s titles. This includes strategic franchise and brand planning, product positioning, budgeting, periodic business analysis, creating promotional materials, and running the advertising. He or she must be self-motivated and prepared to work in a fast-paced and dynamic environment. The individual must have in-depth knowledge of the online game market and experience in the digital marketing of online games.

Responsibilities:
• Develop and manage the franchise and brand strategies for a selection of Nexon brands.
• Evaluate, research and negotiate partnerships for player acquisition, retention and monetization as well as brand building
• Analyze product and consumer research and guide the business accordingly.
• Assess, improve and optimize ongoing media, CRM campaigns and loyalty programs.
• Oversee events and exhibitions to promote Nexon’s Games and its brands
• Lead cross functional teams including PR, community, and game developers
• Oversee marketing team and agencies during production of advertising, promotional materials, trailers and other marketing materials
• Identify and advocate for incremental opportunities for Nexon’s games
• Manage and develop direct reports including Associate Brand Manager and/or Marketing Coordinator