Statistical Data Analyst

Description

Turbine, Inc. seeks a Statistical Data Analyst for the Turbine Marketing department. Working with the Business Intelligence, Digital Publishing, marketing and game studio teams, the Statistical Data Analyst will work to unlock value in the data generated by game play activity. By leveraging in-game behavioral and transactional data this person will develop predictive models to support retention and monetization strategies for designated WB Games titles. This is a multifaceted role that will work as an extension of the Business Intelligence and Digital Publishing teams to understand player behavior and drive measurable results.

JOB RESPONSIBILITIES
• Specify, develop, execute and evaluate predictive models using advanced statistical techniques.
• Develop segmentation models based on individual game play, subscription and purchase behavior to enable the business to better understand the player base.
• Document and communicate findings to appropriate people and teams.
• Work with the Digital Publishing and Marketing teams to synthesize results into effective marketing programs to achieve desired objectives.
• Develop game-specific analyses and reports using the Business Intelligence platform to complement standard BI reporting.
• Develop and test marketing or merchandising programs and report results including lift and ROI.
• Define and document data capture requirements for new game titles or updates. Work with data warehouse team to define data structures to support analysis.
• Provide data warehouse team with segmentation and scoring rules to leverage segmentation logic throughout the BI platform.
• Select and establish technology platform for statistical analysis.