Marketing Manager

Description

The US Marketing Manager has responsibility for planning, directing and coordinating the marketing of Escape Studios’ products and services in the USA.

Success in this role will be measured by increased market visibility and awareness, increased lead generation and in terms of sales growth and overall market share.

Specific Responsibilities Include

- Plan, manage and coordinate all marketing, advertising and promotional activities
- Conduct on-going market research to determine market requirements for existing and future products
- Analysis of customer research, current market conditions and competitor information
- Develop and implement marketing plans and projects for new and existing products
- Manage the productivity of the marketing plans and projects
- Monitor, review and report on all marketing activity and results
- Manage the marketing budget for the North American region
- Deliver marketing activity within agreed budget
- Liaise with outside agencies such as PR agencies and creative agencies
- Ensure all marketing messages and promotional activities meet the corporate brand guidelines
- Develop and nurture relationships with key industry partners
- Maintain close relationships with past students