Brand Manager

Description

The Brand Manager will assist the Global Brand Manager with execution and maintenance of existing marketing programs and promotional campaigns for our products. This position will also coordinate closely with internal and external product development teams to ensure brand position and statement support the success of each title.

Responsibilities:
•Assist with the planning and execution of branding definition, marketing, advertising, PR, and promotional plans to support communications, advertising, promotional and PR programs to enhance sales of his/her product(s).
•Gather market research data to assist Marketing team in defining product positioning, as well as monitor competitive activity and identify consumer needs.
•Assist with development of a marketing and communications strategy for each title.
•Coordinates the development and distribution of collateral materials
•Assist with the development of game assets (trailers, demos, screenshots…) and delivery of assets to press, internal and external partners.