Marketing Product Manager-Online

Description

Reporting to the Game Director and partnering with the Producer, your responsibilities will include:

Marketing management:
- Defines the marketing, communication and PR strategy and plan
- Defines & Researches Market trends & Competition KSF, market opportunities and threats
- Defines positioning & target audience, manages consumer research and focus tests
- Brand management: defines and communicates the Brand guide
- Defines and manages the marketing budget of the game
- Manages Marketing Assets (video, posters…): Calendar, Production & Release
- Manages the creative content for the retail edition of the game
- Coordinates the marketing push for the retail and digital version (Steam, Direct2drive) launches with Operational Marketing.
Business management:
- Drives consumer acquisition, retention & brand affinity, includes Game2Web initiatives & CRM
- Drives the awareness & advertizing effort with innovative ideas in the online space
- Assess the impact/ROI of game improvements through ongoing analysis of traffic and activity
- Manages the Data:
o Tracks and Optimizes the game SEO
o Develops benchmark criteria to measure the efficiency and effectiveness of marketing programs
o Provides regular reports on the game performance and makes recommendations & adjustments.
- Maximizes Monetization potential & Game Metrics (engagement, virality, revenue…):
o Drives revenue stream growth across retail, ecommerce and B2B channels.
o Contributes to the pricing and promotional implementation of the game’s online store.
- Develops partnerships for Player acquisitions and Beta success

Communication management
- Ensures that the Game Positioning and Brand are translated consistently across all marketing elements (PR, pack, advertising, web, promotions) and Consumer touchpoints (Game, Web, CS, G2W, CRM…)
- Communicates and updates official Launch Dates / Regions Rollout Plan
- Initiates international events presence & activities
- Communicates to Operations & Territories the marketing & business roadmap and coordinates marketing & communication activities
- Evangelizes and presents the opportunity of the IP as a service to diverse stakeholders.
- Coordinates and aligns cross-functional teams in the project (development, marketing, web, community, business analysts, operations, sales/e-commerce, Billing, CS, GM, CRM) pre-, during and post- launch for marketing and communication plan implementations.