Interactive Creative Director, Copy

Description

Interactive Creative Director, Copy

Classmates is looking for a dynamic, creative Copy Director to manage our team of copywriters. We are a company dedicated to developing interactive solutions with highly effective results. In this role, you will have an opportunity to demonstrate your interactive / digital capabilities daily and will be asked to step in as the most senior creative when the Executive Creative Director is not available. In our casual, collegial environment you will direct site UI and feature content such as drive-to banner advertising, direct marketing, email and ecommerce.

You will lead strategic thinking and creative concepting, and guide cross-creative collaboration into well-developed concepts that raise business bars and strategic goals. Our 50 million members are waiting to see the results.

Job Responsibilities:
• Lead the company and our copy group in concepting. Direct and nurture your staff, foster internal relationships and help execute creative output.
• Manage the process - clearly communicate feedback, reasoning and concept justification up, down and across business owner, team member and peer landscapes.
• Guide the strategic alignment of creative concepts, interaction language and design with marketing strategy, technical specifications, planning and performance analysis
• Direct internal, freelance/vendor design teams and agencies on contracted projects
• Demonstrate an expertise in implementing best practices and industry standards. Be the first to see interactive trends and evangelize change.
• Work with the Executive Creative Director to evaluate creative staffing; participate in the hiring process; participate in the review process of creative staff
• Partner with the Design Director to implement exceptional social networking campaigns and advertising.
• Take an active role in understanding our business and user objectives in order to proactively contribute to defining and building better user experiences.