Interactive Copywriter

Description

INTERACTIVE COPYWRITER

DESCRIPTION:
Creative, multi-tasking, interactive copywriter with ability to develop concepts and content for web based initiatives including website UI, new products and content features, ecommerce, email, banner advertising, promotions, etc. Interact with and present to business owners as well as execute. Work with creative teams to incorporate best practices and provide compelling copy in support of overall creative strategies, determining tone, style, structure and voice based on usage, space, strategy, media and brand considerations. Design the best copy for every execution.

DUTIES & RESPONSBILITES:
-Translate business needs into clear, engaging, actionable copy
-Understand the difference in writing for content features and direct response ecommerce, and everything in between
-Work collaboratively to brainstorm concepts as well as execute solutions
-Design copy strategies for fully integrated programs
-Understand user interface design, templates and layouts and be able to write to information design and create copy decks
-Good understanding of SEO
-Research, conceptualize, write, proofread and edit
-Understand sitemaps, wireframes and other architectural documents and be able to write to their needs
-Understand web production and process
-Ensure copy integrity and quality control
-Interact closely with information architects, designers, product owners and developers
-Work with internal production teams, freelance design teams and agencies on contracted projects as directed
-Stay ahead of industry standards and trends