Promotions Director

Description

The Promotions Director reports to the VP Marketing for the label and has overall responsibility for sourcing and implementing promotional partnerships for our game franchises

Responsibilities:

• Work with product marketing, PR, sales and online to drive the creation and development of strong actionable promotional ideas to support product launches
• Source and manage external promotions agencies on behalf of the Rockstar marketing team
• Measure ROI on promotional campaigns and recommend and implement adjustments to future programs to increase value
• Direct responsibility for bringing potential creative and promotional partners to the table and evaluating fit and relevance